Daily Archives: July 14, 2013

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The Power of Direct Mail Personalization

Transform Generic documents into stronger marketing material with the power of personalization. In an ever changing environment, marketing professionals and business managers are always trying to find ways to capture new customers. Every organization creates and distributes marketing communications to…

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How to Create a Direct Marketing Campaign

Here are some tips for creating a direct mail campaign. 1.         Create a Campaign Theme Campaign themes should be designed to incorporate several marketing messages into one. Visual presentation is a critical part of creating an effective campaign. With a…

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Three Characteristics of a Great Business Card

Business cards are the first opportunity to present yourself and your company to a customer. Your business card must make an impact on the receiver. It should relay a great deal of information about yourself and your company within a…

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