Pinterest has quickly become one of the fastest-growing social networks, but it’s one that some small business owners have been hesitant to join. If you’ve been holding off from Pinterest, there’s no better time to join, and you might even find that thinking about how you can make things more visual for consumers on all your Web outlets has a far-reaching benefit. Follow these tips to engage with your followers in meaningful ways and get the most out of your time on Pinterest.
Customers Are Visual
It’s simply true that the more experienced people become with the Internet, the less time they want to spend in any one location. Facebook updates, blog posts and emails are quickly ignored when they don’t contain images. In fact, even the way you write for the Internet should take into consideration that people have short attention spans. Use plenty of lists and headings in your posts. Of course, adding images to your content allows you to pin it, but it also ensures that visitors stay just a little bit longer.
This means taking the time to find or take stunning photos, but you might find you get more interaction when you accompany studies with charts or make infographics to post on your blog and allow others to share. Get creative when it comes to including images with your content, even if you think that the concept is hard to put into images.
Get Help from Others
One of the underused functions of Pinterest, in our opinion, is the ability to have boards that others can pin to. Your boards remain active and populated with images and videos, but you don’t have to do all the work if you open them up for guest pinners. Small businesses can especially benefit by allowing customers to share their stories and experiences, which could then encourage other consumers to purchase your products or services.
Make It Personal
You might think that Pinterest isn’t the place to get up close and personal with followers, but you’d be wrong. It’s a little more difficult because you don’t have the ability to use words like you do with Twitter or Facebook; however, you can take advantage to pin meet-and-greet or Q&A videos to your Pinterest boards to let others get to know your business CEO and other staff members. Of course, adding captions extends the opportunity, and you should absolutely take the time to reply to people who comments on photos to build up that rapport.
Entice Customers to Your Site
Of course, if you directly sell things on your website, Pinterest is a great way to increase traffic and sales. Pin your newest products, your best sellers and anything that you’d like to highlight for the season. Plus, you can create graphics to advertise your latest sales, coupons or deals and post them. When you provide social media users with extra perks, they’re more likely to follow you and keep up with your content.
Don’t Forget Videos
We’ve mentioned videos in this post, and there’s a reason for that. You can pin more than just images, so your Pinterest may become a great way to promote your YouTube channel or post celebrity gossip that relates to your newest product.
Whatever you pin, just make sure you do it frequently!
How can THP Creative help?
You can depend on THP to lead you through this digital age. Our experience includes social media marketing. We can assist by creating, managing and executing a social media marketing strategy that will drive more traffic, convert more sales and increase your ROI. Call us today to see how we can help you further: 770-483-5973