You may LinkedIn to find your newest employee or your next job or to find someone to take care of your company’s online marketing needs. However you use LinkedIn, follow these tips to get the most out of your interactions.
1. Complete Your Profile
Before you go any further, make sure you’ve completely filled out your profile find out. Add keywords, upload photos and enter information about you or your company. Maybe it’s been a while since you’ve signed in. Check over your profile to make sure that everything is current. You may want to change up your profile just to give it a facelift.
2. Customize Websites
As you’re adding URLs to your websites to your profile, make sure to use the site title by selecting “Other” as the site type. Otherwise, your profile will use the default text “My Website.” This isn’t helpful for showing other companies who you are or SEO purposes.
3. Use Industry Keywords
Whether you’re creating a personal profile or a page for your company, use terms that are related to your industry in your profile. This makes it easier for others to find you. LinkedIn’s improved keyword search will help you be visible. Plus, Google indexes LinkedIn profiles so keyword usage will show up on the SERPs.
4. Log On Every Day
As part of your daily routine, you’ll want to check out the users who have viewed your profile. Doing so can shed light on potential new contacts, even if they haven’t taken the time to contact you. You might extend the first olive branch by introducing yourself of your company and setting the foundation for future partnerships.
5. Post Helpful Content
Of course, social media provides a way for you to promote your own content. However, you don’t want to get caught in the trap of self promotion that causes people in your network to ignore your posts. Make sure to add plenty of useful content that others have created. You’ll also create strong connections if you share the content that people in your network created. You may even find that they do the same for you. When you do post your own content, make sure it’s just as positive.
6. Join Groups
Experts recommend that you join 3 to 5 groups in LinkedIn and post in them frequently. This will help you to make connections and show your expertise, both of which are excellent for B2B marketing on LinkedIn.
7. Connect Other Services
You can now connect your Twitter account to LinkedIn, so communication happens across both platforms. LinkedIn has added other apps, including one for WordPress and Amazon Lists, that allow you to beef up your profile and contributions on the website. Check out
Now that you’re ready to get social on LinkedIn, it’s time to talk to others. Remember to be compelling above all else. Let your personality shine through so that you don’t get lost amid all the other profiles on LinkedIn. You’ll be glad you did when the conversations begin.
Contact us today at: 1.877.847.8473 to get help promoting yourself on LinkedIn
