Thanks to smartphones, everyone can scan barcodes with ease, and QR codes have become the de facto standard of barcodes for mobile devices. The ease of use for both parties is just one of the many benefits of the QR…
Read more → If you’ve flipped through printed advertisements lately, you’ve likely seen a QR code. These scannable codes are similar to barcodes, but they’re much easier to create, and anyone with a smartphone can scan one to see the data that the…
Read more → If marketing were like Pokemon, call tracking would be the improved form of caller ID. Both might be overlooked as phone marketing has become less common in the age of the Internet. However, technological advances actually make call tracking more…
Read more → Businesses should watch out for some common traps when it comes to online reviews. For example, if your business gets most of its customers from referrals, you may not have any reviews or may not give weight to the reviews…
Read more → It’s been almost two years since Facebook released its dedicated Page Manager app. If you only casually run a page, you might have noticed that you can no longer check all your notifications easily from the basic Facebook app. However,…
Read more → Although most marketing guides talk about connecting with consumers, business-to-business marketing, also known as B2B marketing, should be an important part of your strategy. Fortunately, the Internet provides plenty of methods for B2B marketing. The social network LinkedIn is one…
Read more → Although online marketing is all the rage, printed materials should still be an important part of your advertising efforts. There’s nothing like handing over an impressive business card or knowing your flyer has made it into someone’s home. Here are…
Read more → You may LinkedIn to find your newest employee or your next job or to find someone to take care of your company’s online marketing needs. However you use LinkedIn, follow these tips to get the most out of your interactions….
Read more → As SEO evolved over the past year, the focus shifted to content creation rather than simply advertising directly to consumers. But just what is content marketing? In short, it’s the creation of content — images, articles, videos and infographics, among…
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