With Facebook, QR codes and wireless access available almost everywhere, some companies have forgotten the benefits of advertising on printed materials. However, business cards, brochures, catalogs and coupons in the mail can attract new customers and keep your previous buyers coming back for more. Not every belief about print marketing is accurate, however. Just take a look at these inaccurate beliefs.
1. Print is Dead
With the success and ease of online marketing, many companies seem to have forgotten about print marketing. However, it’s still a popular medium for many Fortune 500 companies. In fact, as other companies move away from print marketing, your company may benefit from the decrease in competition. If you can get creative with die cutting and other techniques to create printed materials that are memorable, print marketing may be the most effective tool that you have at your disposal.
2. Print Means Mail
You’re not going to get your money’s worth if you only view print advertising as direct mail. Yes, this is a common tactic that works well for many large retailers as well as local businesses, but it’s not the only way that you can advertising through print. Pamphlets, magnets and even business cards can act as print marketing. If you’re not able to think outside of the box when it comes to your print marketing, then you’re likely to have difficulty making digital marketing work for you anyway.
3. Print Marketing Is Bad for the Environment
Sure, emails don’t require physical paper, but your company can take several steps to mitigate the effect on the ecosystem. Of course, planting trees is always good. You can certainly use recycled paper or encourage your recipients to compost materials that they no longer need. Organic ink is more friendly to the environment while die cutting or embossing require no ink at all.
4. You Only Need One Design for Print and Digital
It makes sense that you want to get the most bang for your buck, but not everything designed for the screen works well in print. Different colors and resolutions are one reason that your designs fall short of your expectations once you print them out. It’s better to design something for the screen and for print specifically so you can save time and money by getting it right the first time. All you may need to do is user fewer colors or a simpler logo to make it work on your printed materials.
5. Print Costs Too Much
One of the benefits of traditional print marketing is that prices tend to go down per item as your volume goes up. Thus, marketing toward a large number of people may be cheaper than you think. Similarly, the U bupropion xl 150 mg.S. Portal Service has packages for mail advertisers like your own company, so you can reach the largest number of people with minimal cost and effort on your own part.
Print marketing is as valuable as ever — if you can be creative about what and how you’re printing.
