Although online marketing is all the rage, printed materials should still be an important part of your advertising efforts. There’s nothing like handing over an impressive business card or knowing your flyer has made it into someone’s home. Here are six of the most effective printed materials!
Stickers
Stickers combine advertising with fun, which is why they’ve made it on this list.
Even if you’re an adult, it’s fun to peel off a sticker and apply it somewhere. A sticker with quality adhesive will remain where you place it, reminding you of whatever is printed on the sticker every time you look at it. Consumers especially like stickers as free swag with their orders, so it might be time to rethink stickers if you’ve passed them over in the past.
Calendars
We’ve come a long way since the day of tiny foam calendars that you can stick to the dashboard of your car. Now, full-size calendars provide more bang for your buck. Not only can you put your contact information on every page, but you can add relevant dates. If you’re an accountant, you might point out the first of the year, the end of the fiscal year or the day when taxes are due. Photographers and graphic designers can also benefit from calendars even if they are more expensive than other materials.
Business Cards
Of course, a business card provides all of your contact info, but it can do so much more. Combine it with a QR code or NFC, and you’re adding your information to a client’s smartphone. A stylish design can turn your business card into a work of art that shows exactly what you do. While you’ll save money by purchasing business cards at the cheapest rate possible, you’ll make a much larger impact by providing your business cards with the attention to detail that they deserve.
Stationery
Nothing comes off as more professional than sending off a letter that features your very own letterhead. If you’re a fledgling company, this attention to detail helps establish the idea that you’re serious about your business. Both handwritten and typed letters look good on custom stationery.
Brochures
The classic tri-fold brochure fits well inside a legal envelope, which makes mailing it easy. It doesn’t take up a lot of space, either, so you can display several on the wall. Plus, using all the sides of a brochure allows you to provide more information to customers than a single page, so it’s a more bang for your buck than a single, printed sheet.
Banners
If you have a place where you can set up a large banner, you can target everyone who passes by on foot or in car. You can cheaply pick up a banner to print whatever you wish on it. A simple design is best if viewers will be mobile. A single banner can advertise to hundreds of people daily while inviting them into your shop or simply providing them with your website URL or phone number.
Contact us today at: 1.877.847.8473 for help with your printing needs.
